Aramat is the mascot for the 2018th International Conference of Mathematics. The character creation was based on a nationwide school drawing contest with the aim to integrate mathmatical thinking, children's education and common public. The project was developed in partnership with Parceria Ilimitada and the Conference comission. From the art concept of the character, the project unfolded to a diverse use within the campaign, resulting in futher designs: costume project design and structure, teddy bear project, pins, keychains, posters, social network campaign, cellphone covers and short animated series. This is the first time a mascot has been created for the International Conference of Mathematics.
Client: ICM 2018 Projeto: Character creation, mascot, costume and teddy bear project